90+ Bold 90s Makeup Looks Latina Icons Made Famous

The 90s was the era of bold self-expression, and Latina icons paved the way to trend-setting beauty. Makeup that transcended the decades, from red lips and smoky eyes to fierce brows and bronzed skin. Here’s an in-depth guide to 90+ specific latina makeup looks that Latina queens popularized, broken into lips, eyes, skin, brows, and celebrity recreations.

90+ Iconic 90s Makeup Trends Latina Beauties Perfected

The 1990s were a golden era for bold beauty, and Latina icons created some of the decade’s most iconic makeup looks that still inspire today. From Selena Quintanilla’s perfectly arched brows and deep berry lips to Jennifer Lopez’s signature bronzed glow and glossy nude pout, these women defined an era of unapologetic glamour. Salma Hayek brought smoky eyes and bold brows to the red carpet, while Mexican telenovela stars popularized dramatic contouring and vibrant blush.

💋 LIP LOOKS

Matte Cherry Red Lips – A play off Selena; bold, confident, and timeless.
Glossy Cherry Red Lips – A shinier version of the classic red lip, great for stage or night glam.
Dark Brown Matte Lips – A sultry and powerful look often accompanied with minimal eye shadow.
Dark Brown Glossy Lips — It adds a wet-look on top of an already bold shade.
Overlined Nude (Brown Lip Liner) – Iconic chola style; defined and dramatic.
Nude Lipstick + Clear Gloss – Understated but sexy, look #1 for 90s Latina glam.
Brick Red Lips – A smouldering red tone that suits warm undertones.
Berry Plum Lips — Dark, cool-toned, and cryptic.
Frosted Sugar Pink Lips – Gives soft glam a frosty, futuristic edge.
Orange-Red Matte Lips – Vibrant and eye-catching, even on golden undertones.
Burgundy Wine Lips – Dramatic and elegant, best for evening looks.
Cocoa Lips with Black Liner — Bold street-style glam.
Mauve Lips with Mauve Liner — Monochrome chic with a romantic twist.
Chocolate Gloss Lips — Sweet and sultry, frequently paired with luminous skin.
Lipstick + Gloss Duo – Matte base + gloss topper for dimensional lips.
Lipliner Only, Faded Center — Edgy and artsy, with a bare center of the lip.
Dark Purple Lip – Especially Deep Gothic Latina, married to a sharp brow.
Sandy Beige Shimmer Lips – Perfect for those minimalist fashion 90s styles.
Glittery Gloss — Lips that make a statement for parties and music videos.
Gilded Lips — Very editorial, seen on fashion shoots and performances.

👁️ EYE LOOKS

Brown Smoky Eye — Warm, sultry, soft for daytime drama.
Black & Gray Smoky Eye — Bold contrast for maximum night time drama
Silver Glitter Shadow – For sparkly show-stopping performances.
Gold Shimmer Lid — Lux, glowiest, classic J. Lo.
Navy Blue Eyeshadow — Deep ocean drama with thick liner.
Monochrome Purple Eye — Purple on the entire lid, nude lips.
Lime Green Lids – Quirky and enjoyable, a crazy 90s classic.
Bronze Metallic Lids – Earthy glam with bronzed skin.
Ice Blue Frosted Shadow — Icy tones for cool undertones.
Lilac + White Liner – Soft pastel lid and bright waterline.
Classic Cat-Eye – Bold, angled winged eyeliner for a killer definition.
Floating Crease Liner – So graphic and trendy back in the 90s.
Double Wing Eyeliner – Catches additional drama for editorial or club looks.
White Waterline Liner – This opens up the eyes and gives you a doll look.
Teal Eyeliner Top Lash – A play on monochrome eyes.
Glitter Lower Lash Line – For a twist on standard sparkle placement.
Brown Liner, No Mascara — A soft, grungy daytime wear.
Blue Mascara – A more edgy way to add color to your lashes.
Green Mascara – Unusual and artsy and with a touch of 90s.
Glossy Lids – Lid gloss on top of shadow for editorial wet-look effect.
Kohl on Waterline – Smokey, bold, seductive.
Glitter Crease with Black Liner – A combo of glam and drama.
Silver Star Stickers Round the Eyes – A Popular Trend On Videos And Rehearsals
Red Infusion Smoky Eye – A fiery twist on the classic smoky.
Inner Corner Eye Highlight — Brightens and opens the eyes.

✨ SKIN LOOKS

Matte Foundation with Powder – 90s staple for a flawless base.
Join the Newsletter
Subscribe to get our latest content by email.
We won't send you spam. Unsubscribe at any time.
Built with Kit
Dewy Foundation + Setting Spray — For dewy Latina skin.
Few Spot Conceal, No Full Base — Not as No.
Bronzer Sculpt with Blush — Full face warmth and depth.
Sun-Kissed Cheekbones – Bronzed tips for beachy vibes.
Yellow Undertone Influenced Bronzer – Ideal for those with golden undertones.
Heavy Coral Blush – Bright and bold cheek color.
Icy Pink Highlighter – Bounces on olive and warm skin.
Collarbone Body Highlight – The look for music videos and stage.
Blush Draping (outer cheek to temples) – Old school glamour application method.

🖌️ 90s Makeup Looks Latina BROW

Ultra-Thin Straight Brows — Straight, minimal, high fashion.
Super Arched Thin Brows – Flamboyant and expressive.
Sharp Pencil Brows – Defined with precision for strong structure.
Natural Feathered Eyebrows – The 90s had a glimmer of them in pictures of early Jennifer Lopez.
Foundation-Whitewashed Brows — A powerful statement for the eyes.
Brow Arch Highlight — A little shimmer just under the brow to lift the eyes.
Black Brow Pencil Fill – Deep, dramatic take on a used black pencil.
Brown Shadow Fill – Soft, ever so slightly blurred fill-in technique.
Almost Invisible Brows — Bare or lightened for a ghostly effect.
Rounded No-Arch Brows — An alternative to angular arches from the 90s.

🖤 CHOLA-INSPIRED 90s Makeup Looks Latina

Lipstick with Dark Lip Liner — Extreme lips that defined a scene.
Skinny Brows + Winged Liner – Balanced and fierce.
No Eyeshadow, All Eyeliner – The sartorial polish meets attitude.
Brown Lip Liner + Gloss — Girly but tough.
Frosted Lipstick + Heavy Brows — Ice meets fire.
Straight Penciled Brows – Hand-drawn flawless.
Teardrop Eye Tattoo Look – A beauty fake-out: art and identity.
Heavy Lower Lid Liner Only — Reverse the emphasis for edgy glam.
Red-Toned Blush + Brown Lips — Cultural and confident.
Glossy Lips + Hoops + Braided Hair — Full Chola aesthetic.

👑 CELEBRITY FULL 90s Makeup Looks Latina

🌹 Selena Quintanilla

Red lips, Matte skin, Black liner
That ballyhoo wine lips, bronze shadow, fluffy lashes
Nude lips, sparkle lids, arched brows

💫 Jennifer Lopez

Shimmery bronze, golden highlight, nude gloss
Smoky eyes, peach cheeks, and frosted lips
Graphic eyeliner, brown lips, glowing highlighter

🎤 Paulina Rubio

Purple glitter eye, pink gloss, teased hair
Metallic eyeballs, coral blush, dewy skin

💖 Thalía

Monochromatic rose (eyes, cheeks, lips)
Pale lips, glitter lower lash, lashes up

🔥 Rosie Perez

Bold brows, brown lips, matte skin
Barely-there eyes, berry lips, fresh blush

💃 Iconic 90s Makeup Looks Latina Glam Moments

90s Latina Prom Glam – Frosted lids, glitter gloss, updo.
Music Video Look – Wet skin, bold lips, dramatic shimmer.
Editorial Chicana Beauty – Art liner, metallic shadow, and structured lips.

There you have it — 90+ precise looks, inspired by the daring, glamorous and culture-defining 90s Makeup Looks Latina worn by icons. These aren’t passing trends — they’re nuggets of beauty history. Whether you’re reinventing a throwback shoot or simply bringing the vibes to your regular glam — this list is full of ideas to play with.

Christy Corner

Christy Connors is a beauty enthusiast and the creative force behind CharmyChick.com, where she explores the latest in beauty trends, skincare, and self-care. With a background in fashion business and merchandising, Christy brings a unique blend of style, strategy, and storytelling to the beauty space.