75+ Celebrity Makeup Brands You Need to Try in 2025

Celebrity makeup brands have changed the game of beauty contracts. We now find ourselves more aligned with our styles and values thanks to their products. From inclusivity to innovation, these brands have redefined the standards in the color cosmetics space. Here, we present 75+ celebrity makeup brands that you can look out for in 2025.

Must-Try Celebrity Makeup Brands of 2025

Celebs are taking over the beauty world! 💫 From bold glam to clean beauty, these must-try makeup brands in 2025 bring star power, inclusivity, and serious style to your routine. 💄✨

Historic Celebrity Makeup Brands & Their Icons  🌍

1. Fenty Beauty by Rihanna
   A game-changer in the makeup arena promoting inclusivity, particularly with its wide array of skin shades.

2. Kylie Cosmetics by Kylie Jenner
   Cool-kid lip kits, but from a 20-something.

3. Kim Kardashian – KKW Beauty
   Projects a contouring and sculpting ethos.

4. Rare Beauty by Selena Gomez
   Focuses on naturalism, self-acceptance, and inclusive products.

5. Haus Labs by Lady Gaga
   Vivid and edgy products that inspire self-expression.

6. Victoria Beckham Beauty
   Chic, clean beauty and sophisticated looks break.

7. Jennifer Lopez – JLo Beauty
   This brand is about sharing products that achieve radiant, glowy skin.

8. Honest Beauty
   Clean, non-toxic makeup with an emphasis on ethically-produced beauty.

9. Drew Barrymore’s Flower Beauty
   Affordable and nice makeup for all skin tones.

10. IMAN Cosmetics by Iman
    Designed for women of color, inclusive color range.

Beauty Moguls and Their Signature Lines 💋

11. Huda Beauty by Huda Kattan
    Well-known for bright and colorful, highly pigmented cosmetics.

12. Charlotte Tilbury Beauty
    Luxury, celebrity-adored products such as Pillow Talk lipstick and Magic Cream.

13. Jeffree Star Cosmetics
    Visualization from the online brand with personality.

14. Gucci Westman – Westman Atelier
    A high-performance clean beauty brand.

15. Kendall by Kendall Jenner
    An ultra-plain brand designed to enhance natural beauty.

16. Kris Jenner – Kris Jenner Beauty
    Glam makeup that embodies Kris’ fearless glam.

17. Kesha – Kesha Rose Beauty
    Fun, colorful vegan and cruelty-free products.

18. MDNA Skin – Madonna
    MDNA Skin is a luxury skincare line that focuses on anti-aging.

19. Emma Chamberlain – Bad Habit Beauty
    Youthful, clean Gen Z goods.

Music & Entertainment Stars Turned Beauty Entrepreneurs 🎤

20. Madonna – MDNA Skin
    The lavish skincare line provides products with playful masks and restorative serums.

21. Lady Gaga – Haus Laboratories
    A makeup brand that makes a statement and is bold to the point where it can be a form of self-expression.

22. Ciara – OAM (On a Mission)
    A wellness and beauty brand that focuses on skin and makeup products for melanin-rich skin.

23. Rihanna – Fenty Skin
    Clean skincare, inclusive makeup.

24. Kylie Skin by Kylie Jenner
    Minimalistic and effective skincare for that glowing skin.

25. Kendall by Kendall Jenner
    A beauty line that bridges makeup and skincare for everyday looks.

26. Billie Eilish – Eilish Beauty
    A creative, gender-inclusive beauty brand.

27. Kesha Rose Beauty
    A pop-driven, cruelty-free beauty line with bold products.

Celebrity Makeup Brands: Moving Their Skincare Lines  🧴💅

28. JLo Beauty by Jennifer Lopez
    Narrowly positioned around skincare with radiance-inducing, glow products, probably going into makeup.

29. Hailey Bieber – Rhode Beauty
    Simple, minimal beauty line that is behind skin-first, makeup-later philosophy.

30. Orbits Collection by Dove Cameron – Celestial Beauty
    A divine, blazing collection that will be launching makeup products soon.

31. Priyanka Chopra – Anomaly Beauty
    A line of sustainable beauty products that will soon include makeup.

32. Jessica Simpson – JS Beauty
    A brand that highlights her sense of style, with makeup coming soon.

33. Emma Chamberlain – Bad Habit Beauty
    Clean beauty products that aim to empower a younger demographic.

34. Harry Styles – Pleasing
    A new beauty brand focused on genderless nail polish and beauty fluid.

35. Lil Nas X – Montero Beauty
    A suspected makeup brand, said to offer gender-fluid products with a playful edge.

36. JoJo Siwa – Siwa Beauty
    Fun, glitter-filled makeup products aimed at a younger audience.

Best Emerging New Celebrity Makeup Brands to Follow 🔥

37. Troye Sivan – Tsu Lange Yor
    You know it is a clean beauty range and it is probably makeup.

38. Marsai Martin – Mari by Marsai
    A fun aesthetic beauty line targeting Gen Z with more diverse shades and colors.

    Join the Newsletter

    Subscribe to get our latest content by email.

    Subscribe

    We won't send you spam. Unsubscribe at any time.

    Built with Kit

39. Billie Eilish – Eilish Beauty
    Colorful, gender-diverse beauty products that nod to her personal style.

40. A$AP Rocky – Beauty by Rocky
    A rumored skin-and-makeup line with a street-style angle.

41. Lili Reinhart – All By Lili
    To launch clean, skin-care inspired makeup.

42. Peyton List – Pley Beauty
    Eco-conscious beauty focused on beauty that’s good for you and the planet.

43. Kendall Jenner – Kendall by Kendall
    A minimalist makeup collection with bare minimum products for no-fuss, everyday looks.

44. Nina Dobrev – Fresh Start Beauty
    Skincare first, makeup line based on natural makeup.

45. Rachel Bilson – R + B Beauty
    Minimalist, glam, high-end beauty.

Indie, Artist & Gender-Neutral Celebrity Makeup Brands🌈

46. RuPaul – RuPaul’s Glamazon
    A drag-based makeup line that details power colors and savage looks.

47. Megan Thee Stallion – Hot Girl Beauty
    Products that bring forth fierce, bold makeup looks that represent Megan’s personality.

48. Miley Cyrus – Happy Hippie
    A non-toxic beauty line with a mission of positivity and acceptance.

49. Troye Sivan – Tsu Lange Yor
    A beauty line inspired by his signature look; clean, modern aesthetics.

50. Lil Nas X – Montero Beauty
    A gender binary–bucking skin care and makeup line.

Celebrity Makeup Brands Around the World 🌍🌟

51. Priyanka Chopra – Anomaly Beauty
    Sustainable, innovative beauty line; includes skincare and makeup.

52. Zendaya – Zendaya Beauty
    Slated to launch a range of beauty products that emphasize diversity and creativity.

53. Blackpink’s Jisoo – JISOO x HERA
    A luxury beauty collaboration with HERA.

54. Lisa from Blackpink – HERA x Lisa
    Fusing modern style with Korean elegant beauty.

55. Blackpink’s Rosé – YSL Beauty x Rosé
    A high-end beauty collaboration with YSL.

56. Blackpink’s Jennie – HERA x Jennie
    A makeup range that captures Jennie’s sophisticated look.

57. Lana Del Rey – Chemtrails Beauty
    A line derived from her ethereal, future-retro visual style.

58. Shakira – Shakira Beauty
    A clean beauty brand, focused on glowy, healthy skin, high-performance products.

Celebrity Makeup Brands Names & Other Well-Known Lines 🌟

59. Mindy Kaling – Mindy Beauty
    Fun colorful cosmetics that embrace individualism.

60. Vanessa Hudgens – V Beauty
    Makeup Line Between Glam and Everyday products.

61. Beyoncé – Ivy Park Beauty
    A collection of beauty products tied to her Ivy Park line, presumably all about the bold and sporty beauty.

62. Jessica Simpson – JS Beauty
    A skincare success story already, Jessica has now branched out with makeup goodies.

63. Scarlett Johansson – The Outset
    A clean beauty brand that might branch into makeup to round out its skincare offering.

64. Bebe Rexha – Rexha Beauty
    A statement-making, glitzy makeup collection literally rooted in self-expression.

65. Gigi Hadid – Gigi Beauty
    Catwalk glam on her beauty line.

66. Vanessa Hudgens – V Beauty
    Offers sultry makeup with a boho-chic vibe.

67. Demi Lovato – Demi Lovato x Fabletics
    A playful collection that taps into your inner goddess.

68. Gwyneth Paltrow – Goop Beauty
    A clean beauty line that offers a holistic philosophy on all aspects of beauty and wellness.

69. Michelle Obama – The Obama Collection
    A fashion line inspired by Michelle’s sophisticated looks.

70. Meghan Markle – Archewell Beauty
    A soon-to-launch clean, ethical beauty brand.

71. Kate Hudson – Fabletics Beauty
    A beauty-meets-wellness brand for a wellness-giving glow.

72. Reese Witherspoon – Draper James Beauty
    A line accentuating prettiness and kicks for everyday beauty looks.

73. Moore Beauty – Mandy Moore
    The actress/singer has a reputation for easy, natural beauty, so expect a skin-care, minimum approach with this brand.

74. Sophie Turner – Sophie Turner Beauty

    A new makeup line that focuses on elegance and classic beauty, with an emphasis on natural, everyday looks.

75. Selena Gomez – Rare Beauty

    Rare Beauty focuses on enhancing natural beauty with inclusive products for all skin tones and is built around the philosophy of self-acceptance.

The makeup game has changed over the last handful of years with the arrival of celebrity makeup brands, from inclusivity to innovation to tackling diversity. These brands embrace individuality—from Fenty Beauty’s extensive shade range to Rare Beauty’s emphasis on natural beauty. With 75+ Celebrity Makeup Brands launching throughout 2025, there’s a vibe for every style and complexion. By offering high-quality makeup that encourages self-expression, these brands make beauty accessible, thrilling, and even a little more playful than ever before.

Christy Corner

Christy Connors is a beauty enthusiast and the creative force behind CharmyChick.com, where she explores the latest in beauty trends, skincare, and self-care. With a background in fashion business and merchandising, Christy brings a unique blend of style, strategy, and storytelling to the beauty space.